OUR story

Devoted Capitals roots came from the Sanada family’s extremely successful business, Alliance Advisory & Securities & Securities, LLC., which was founded in 1987.  Randall Sanada Sr and his two sons Randy Sanada Jr and Jerry Sanada, have spent their entire careers in the financial services industry.  These careers are marked by countless long-term and loyal clients who trust and rely on them to help with all of their financial goals and aspirations.

Devoted Capital is cut from the same cloth.  We are here to be good stewards of all that has been entrusted to us.  We are here to educate, empower and engage our clients so that their values and investment strategies no longer have to live in opposition to each other.  We are here to see true change in an industry that so desperately needs it.  


Devoted Capital was founded with one principal in mind; we are accountable and have been entrusted by our Creator to be good stewards with the gifts He has given to us. We believe this responsibility should be a part of every aspect of our lives. From our relationships and communities, to the way we treat our bodies, our planet, and of course our finances.

Belief in this principal means we are dedicated to providing our clients with the education, awareness, and opportunities needed to align their finances and investment strategies with their personal values and beliefs.

Matthew 6:24 – No one can serve two masters. Either you will hate the one and love the other, or you will be devoted to the one and despise the other. You cannot serve both God and money.


We strive to create financial freedom by empowering our advisors and their clients to seamlessly integrate both real and financial assets in order to create and manage meaningful wealth for this generation and the ones to come.