OUR story

Devoted Capitals roots came from the Sanada family’s extremely successful business, Alliance Advisory & Securities & Securities, LLC., which was founded in 1987.  Randall Sanada Sr and his two sons Randy Sanada Jr and Jerry Sanada, have spent their entire careers in the financial services industry.  These careers are marked by countless long-term and loyal clients who trust and rely on them to help with all of their financial goals and aspirations.

Devoted Capital is cut from the same cloth.  We are here to be good stewards of all that has been entrusted to us.  We are here to educate, empower and engage our clients so that their values and investment strategies no longer have to live in opposition to each other.  We are here to see true change in an industry that so desperately needs it.  


We believe how you profit matters. The responsibility of stewardship requires the identification of the right goals while accomplishing them the right way. When investments are aligned with values, it frees the mind to capitalize on the present and design the future. In this place, faith replaces fear, contentment replaces greed, unity replaces conflict, and generosity replaces materialism.


To empower a life well lived, through:

  • The development of investments that align with values
  • Helping clients get to the right goals the right way
  • Teaching prudent financial principles and planning
  • Mentoring financial professionals
  • Creating businesses that both profit and give

Matthew 6:24 – No one can serve two masters. Either you will hate the one and love the other, or you will be devoted to the one and despise the other. You cannot serve both God and money.

How we D.E.L.I.v.e.r

Devotion – Serve clients at the highest standard, The Stewardship Standard.

Excellence – Provide customer service beyond the client’s expectations.
Love – In all things demonstrate our love for God and His creation.
Integrity – As stewards, our integrity is measured at the heart level.
Values – Values should be aligned in all areas of life, including investments.
Expectations – We serve proactively, transparently, and consistently.
Responsibility – We are held accountable for helping you steward God’s assets.